3012MKT: Compile a Report that Includes a Full Situational Analysis

This assignment requires you to produce a report for one of the real clients listed on https://www.dandad.org/en/d-ad-newblood-awards/. You should study your chosen briefs carefully.

The client wishes you to compile a report that includes a full situational analysis using appropriate tools & models.

When completing the situational analysis you should aim to identify a range of key issues that may positively or negatively impact the client and on any future advertising campaign.

This should include also reflections (based on current research) on how customers are likely to react to future advertising. You must then suggest a range of possible advertising objectives that may be used as a base for an advertising pitch presentation (CW2).

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