BUSM4550 : Explain the Relationship Between Creativity, Innovation and Corporate

Course Learning Outcomes:

1. Explain the relationship between creativity, innovation and corporate entrepreneurship and how it impacts business growth, sustainability and wealth creation

2. Explore factors that inhibit creativity in individuals and innovation within teams and organisations, and develop strategies and tactics to encourage entrepreneurial behaviour

3. Distinguish characteristics of different types of innovation management models and processes and justify their application to specific business contingencies.

Background:

When it comes to the practices of creativity and innovation within organisations, some managers are of the opinion that one should throw away the textbook. They say that outside the classroom, in the real-world context, there is no place for theory or ‘textbook concepts’. That the best results are gained from common sense and through experimentation and learning from mistakes.

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Common sense, experimentation and learning from mistakes are indeed important resources. In this course, however, we contend that innovators benefit strongly from the so-called textbook and classroom learning that involves the application of concepts, models, theories, processes, and tools. They understand that the integration of theory and practice results in better innovation outcomes.

Write an argumentative essay in which you support this latter, more theoretical perspective. In addition to drawing on scholarly and professional literature, provide examples of your learnings from Modules 1 — 4 inclusive of this course.

Your examples should include at least two theories and any number of frameworks or concepts that you found particularly useful to support your argument.

Your arguments should demonstrate relevance to, and potential impact on, contemporary creativity and innovation practices. Therefore, do not simply reproduce the theories and concepts.

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In your argument, explain how practitioners stand to benefit from implementing these theories and concepts e.g. what outcomes could they expect to achieve through their implementation?

Where possible and appropriate, support your arguments with real-world corporate examples that have benefited from such implementation.

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YOU MAY ALSO READ ...  (Q) read lab 1 worksheet and answer the questions in a word document please do not restate the questions i need just the answers please upload your word document along with your answers to the lab1 worksheet without the questions just the answers