Complete the required reading and answer the following questions:1. In what ways

Complete the required reading and answer the following questions:1. In what ways to luxury brands tap into consumer emotions that non-luxury brands do not?2. Visit an online department store or cosmetic store. How do Masstige brands position themselves in relation to the competition? How is this reflected in pricing? Location (product placement on website)? Packaging?3. Why are segmentation models important for brand management?4. How are brand personas and archetypes related? **All the answers are from the materials and please add the real-life example or analysis.**
Requirements: each answer is about 150-250 words (up to you)

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