By the end of Module 6 you should identify a subject article that you will use as the basis for your Briefing, along with a brief summary of the article. After approval, you are to prepare a paper that
Explains the technological development in terms that a business manager can understand.
Discusses the implications of the development on how business is or will be conducted. Is this a tectonic shift that is going to drastically change the competitive landscape, a minor development that should be monitored but no reason to panic, or something in between?
Suggests an action plan for the organization. (A plan to do nothing will probably not fly with general managers).
The final Briefing should be 2000 to 3000 words in length. The Briefing should be authoritative and should cite authoritative sources (at least 7) as evidence for its assertions.
Executive Briefing - .