MKT360: Writing for Digital Media An Important Part of Using

Assignment Writing for Digital Media An important part of using digital media is mastering how to communicate on it. This assignment serves as an introduction to communicating on one of the most versatile digital media platforms: the blog.

First, pick ONE (1) social media network that you are familiar with or interested out of these three: – TikTok – Instagram – Facebook Next, write a blog entry for a fictional personal WordPress blog, introducing the features of the social network which you have picked to your readers.

In your entry, answer this question: By selecting a brand that you are familiar with, discuss how marketers of that brand have or can apply the principles of the New Marketing Normal by using your selected social network. Do consider the challenges imposed by the Covid-19 pandemic in your discussion as well.

  • A catchy headline relevant to your blog’s target audience
  • At least 1 relevant link to existing external web content
  • Use at least 1 image (please keep submission file sizes smaller than 5mb)
  • A list of hashtags, or keywords, that correctly represent what that blog entry contains, and reflects what your target audience use when performing an Internet search on your topic.
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Every blog has a target audience that it seeks to reach and retain. Therefore, have a clear idea of what your blog personality is and who reads your blog. This assignment will be graded according to these five (5) evaluation points, you should use them to guide you in perfecting this assignment, and writing for digital media:

a) Tone – how well the tone used communicates you or your blog’s online personality and if it is suited for the medium

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b) Content – Does the content answer the assigned question in a way that is not only accurate but also relevant and informative to the reader? Tutor-Marked Assignment

c) Creativity – how interesting, original and creative is the entry

d) Searchability Are the appropriate hashtags used such that they accurately and appropriately reflect the content? Do the hashtags help the blog entry to be found in search engines?

e) Communication – Is the blog well-constructed and communication clear? Formal business language is not a necessity but sentences must still be grammatical and spelling corrections as this reflects on the writer’s credibility.

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