Read theManagement Focuson AB InBev, Beer Globally, and Creating Value, (p. 377) and then answer the following questions: With more than 200 brands and strong coverage internationally of the different brands, strategically AB InBev is a unique and highly organized global company. Do they have too many brands? Why or why not? The company follows a focused brands strategy in which the majority of the resources are devoted to those brands that have the greatest long-term growth potential. What positives and negatives do you see with this approach? What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy?
Read theManagement Focuson AB InBev, Beer Globally, and Creating Value, (p. 377) and then - .