Prepare a brief report as a memorandum to Kevin Murphy outlining the 3-4 top priority issues that management needs to address and the actions you believe he must initiate to address these issues — and help Publix to attain future growth and profitability.
Your report should contain detailed and convincing reasons in support of each one of your recommendations. It is imperative that the support offered for each of your recommendations be based on: (a) conclusions drawn from application of the concepts and analytical tools discussed in Chapters 3 and 4 (competitive force analysis, SWOT analysis and financial ratio analysis) and (b) the content of Chapters 5-7 regarding strategic moves that may be suitable for Publix.
Required format:Single-space with double spacing between paragraphsAppropriate paragraph structureHeadings and subheadings as necessaryInclude supermarket competitive forces, SWOT and financial ratio analysis appendices using the templates on D2LSubmit ONE Word fileMinimum two pages not including appendices
Type of assignment: case study
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